WEBINAR: Magnetize Your Messaging: How to Explain Coaching to Attract New Clients Faster
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About this event
Magnetize Your Messaging: How to Explain Coaching to Attract New Clients Faster
Thursday, September 17, 2026
Presented by: Mary Cravets
Magnetize Your Messaging: How to Explain Coaching to Attract New Clients Faster
Coaching is amazing. It’s transformational. And… it can be REALLY hard to explain!
How do you describe the value of what you do so you're attracting new clients, instead of confusing or overwhelming people?
In this class, we will have a frank discussion about the counter-intuitive leap you'll need to make in order to speak directly to the deepest desires of your prospective clients.
Come ready to challenge your assumptions and make a big shift in how you're talking about your business!
Participants will:
- Dig into why you feel it’s so important to explain what you do, and shine a light on when (with the best of intentions) you’re making the conversation about you instead of your prospect.
- Discover the right time to explain the specifics of coaching, and why this timing is so important.
- Develop a clear, compelling answer to the question “what do you do?”.
- Step back and look at the bigger picture by assessing the 6 essential elements of client generation so you can attract more great clients, without social media.
CCEUs for this Program: 1.0 Resource Development
Please view a short reference video to support our time together:
https://www.youtube.com/watch?v=iAudJ1-tJXU

Mary Cravets is an award-winning Client Generation Expert and International Speaker who helps coaches grow their businesses without social media.
She’s heard ALL the confusing and conflicting advice out there - so she isn’t surprised that most coaches struggle to establish a sustainable business. But she’s here to change that.
Using her methods, the majority of Mary’s clients quickly increase their businesses 50% or more. Clients range from new coaches in their first few years of business to more experienced coaches who are focused on scaling.
Mary is also a huge fan of roller coasters, obsessed with otters and proud Mom to her cat Inigo Montoya.
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