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In just reading the third ICF Core Coaching Competency, you might wonder if it is talking about creating a contract or beginning a coaching call. We will answer that question, along with showing how behind that title lies the keys to great coaching. You will learn about the dual nature of the competency and how it invites all the other competencies to be a part of creating masterful coaching. During the session, Sara will provide an overview of how Establishing and Maintaining Agreements supports a coach and their client through the coaching process. You will have the opportunity to see a demonstration of setting a clear agreement, debrief what you’ve seen with experienced coaches at your table, and end with a Q&A session with MCC, Sara Smith.

Why should I attend?

Crack the Code of the Most Misunderstood Competency:  Is it a contract or a conversation? Stop guessing and discover the "dual nature" of Establishing and Maintaining Agreements. You’ll learn why this competency is actually the "master key" that unlocks and invites every other ICF competency into your coaching sessions.

Witness Mastery in Real-Time: Theory is good, but a live demonstration is better. You won’t just hear about great coaching; you’ll see it in action with a live agreement-setting demo. Following the demo, you’ll dive into a debrief with experienced coaches at your table to dissect exactly what made it work.

Direct Access to a Global Coaching Pioneer: This is a rare opportunity to engage in a high-level Q&A with one of our very own MCCs. With over 25 years of experience and a history as the Chair of the ICF Professional Coaches Global Board, Sara Smith offers the kind of "in-the-trenches" wisdom that can pivot your practice from good to masterful.


CCEUs for this Program: 1.5 Core Competency, 0.5 Resource Development

Sara C. Smith is an executive coach and consultant with over 25 years of experience. During her nearly three-decade tenure at IBM, she served on the global transformation team, helping spearhead the company’s evolution into a 21st-century enterprise. Today, she specializes in accelerating organizational success by guiding high-performing contributors to become exceptional leaders through practical, neuroscience-backed methodologies.

A cornerstone of the coaching community, Sara has volunteered with the ICF for 20 years. Her leadership includes the ICF North Texas board, five years on the ICF Global Board, and serving as the inaugural Chair of the ICF Professional Coaches in 2020. She was honored with the ICF North Texas Distinguished Service Award in 2018.

In addition to being an MCC and CPCC, Sara’s extensive training includes Teleos Leadership, BeAboveLeadership, and the Neuroscience School. Her mission remains creating positive change, one client at a time.