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Whether you are seeking a
coach or are a coach,
ICF North Texas (ICF NT)
is the best professional
coaching resource in
Dallas/Fort Worth!



Whether you are seeking a
coach or are a coach,
ICF North Texas (ICF NT)
is the best professional
coaching resource in
Dallas/Fort Worth!



Whether you are seeking a
coach or are a coach,
ICF North Texas (ICF NT)
is the best professional
coaching resource in
Dallas/Fort Worth!



Whether you are seeking a
coach or are a coach,
ICF North Texas (ICF NT)
is the best professional
coaching resource in
Dallas/Fort Worth!

Home2018 Programs
Register for the February Luncheon

2018 ICF NT Luncheons and Programs

ICF-NT is dedicated to providing value to our members and guests by providing programs that address a range of coaching interests from building a private practice, to learning new coaching skills to working effectively in organizations.  Whether you are a solo practitioner, a corporate internal coach, a client or a corporate customer, ICF-NT will bring you value each month. Our regularly scheduled luncheon meetings which are held at: 
Hackberry Country Club 
1901 W. Royal Lane in Irving, Texas 
Phone number is 972-869-2631 
Hackberry Creek Website

Luncheon schedule is: 
11:15-11:45 am    Networking 
11:45 am              Program
12:00-1:00 pm      Speaker 
1:00-1:30 pm       Program Wrap Up
Lunch is served as a buffet. The cost is $30.00 for members and $40 for non-members if paid in advance. There is an additional $10 fee if registration is received less than 5 days prior to the meeting. Reservations are necessary as seats may be limited. For more information about reservations for any of the events, see the Events Section, or contact any of the officers.  Often a workshop is offered after the monthly program.   Full Details on all of our educational opportunities are also listed below.

April Events

April 13 Luncheon Program

Sell Like a Coach
By Dana Phillips, PCC

Our April 13 luncheon program features Dana Phillips, PCC. Dana is an internationally known expert in direct selling. By the time she and her husband sold their franchise, their organization was number 4 in the nation and number 16 worldwide in a large global direct selling company. Dana is fun, informative, and real. She will touch your heart and give you great tools to grow your business.

Dana is a Founding Partner of Team Connections, one the largest international leadership coaching companies for direct sellers. She is co-author of Direct Selling 101 and 101 Proven Ways to Inspire Your Team and is a frequent blogger on Dana is a certified trainer for Everything DiSC (Wiley), a Certified Stand Out Coach, a Certified Franklin Covey Coach, a Certified Facilitator for Patrick Lencioni’s Five Behaviors of Effective Teams™, and a former Director of Training for AdvoCare, Inc.

Program Description:

Sales and Marketing are closely interlinked and utilized to increase revenue, but they are not the same. Once the product is out in the market, it is the task of the sales person to connect with the customer to buy the product. By definition, selling is converting the leads or prospects into purchases and orders. If you want more coaching clients, this session is for you.

Dana Phillips, PCC sells individual and group coaching and inspires others to do the same. She is a coach, not a marketer, and keeps a full schedule of individual coaching clients throughout the year. Through fun, interactive exercises, participants will connect with their feelings about selling their coaching services. She will address the three biggest obstacles to selling.

Using a five step selling process that encourages the coach to use core coaching skills such as active listening and powerful questions without manipulative “sales” techniques, coaches will be able to sell without fear. Participants will have an opportunity to practice this simple selling process, ask for a referral, and enjoy the process.

Program Outcomes:

While marketing may help you get more leads, marketing alone will not convert them to clients. In this short program, participants will:

  • Learn to address what is stopping you from selling your coaching
  • Discover and practice a sales system to convert more clients

CCEUs for this Program: 1 Resource Development CCEU

Register to attend the Luncheon Program

April 13 Luncheon Program

Building Your Potential Client List in 3 Key Areas

by Dana Phillips, PCC, and Neil Phillips, PhD, PCC

1:30 – 3:30 PM(Immediately following the luncheon program)

Workshop Fee: $69

Join us after the luncheon as Dana and Neil Phillips present a fun workshop that looks at building your potential client list in three areas: using social media, at in-person events, and by referrals.

Neil and Dana Phillips have partnered together in direct sales for 30 years and have developed the only complete leadership program specifically designed to build leaders in direct sales. They’ve taken this wealth of experience and built a style of coaching new leaders that specifically addresses the unique challenges of direct sales. Neil has 30 years of experience as a coach, mentor and direct seller and has touched thousands of entrepreneurs through his writing, speaking and coaching. Dana has been described admiringly, as the “only person in the world who can give you a hug and a kick in the pants at the same time.” Together, they bring out the best in each other and in their coaching clients.

Workshop Description:

We often hear coaches say, “I have run out of people to approach.” In sales talk, we say, “I need more people at the top of the sales funnel.” In coach speak we hear, “How do I find new people?”

Social Media: This part of the workshop is not an advanced class in social media. Since we get 85% of our coaching leads from social media, we will share 5 simple steps to get you started.

Person to Person: Learn how to share what you offer without sounding like an elevator speech. We will review and practice the five step sales system you just learned in the luncheon program.

Referrals: Learn a proven system for growing your coaching practice by using referrals while raising your rates. You will find the best time, place, and method for building a business through referrals.

: 2 Resource Development CCEUs

Register to attend the Workshop

March Events

March 9 ICF-NT Luncheon Program

More Clients, Less Marketing:
How to Create More Leads and Income by Doing LESS

By Mary Cravets

Our March 9 Luncheon Program features Mary Cravets, a business development expert and international speaker. Groomed in Silicon Valley, Mary teaches busy entrepreneurs how to attract more high-end clients so they can significantly grow their businesses—without working nights and weekends. Using her methods, the majority of her clients quickly increase their income 50–100%.

Mary is a two-time Past President of the Sedona-Verde Valley, AZ Chapter of NAWBO, Past Director on the National Board and immediate Past Chair of the President’s Assembly Steering Committee and currently serves as Strategic Director on her local board.

Thanks to the freedom her proven business systems afford her, Mary spends much of her time focused on family with her husband, Adam, on the beautiful central coast of California. She’s also an avid roller coaster enthusiast and a kayaking volunteer for a wildlife protection program in Morro Bay.

Program Description:

If you love coaching and want it to be easier to attract more clients consistently, join us. This highly interactive class gives you the simplest, most effective way to generate a steady stream of high-end clients without giving up your nights and weekends. In a no-hype environment, we’ll create immediately implementable client generation tools, customized to your strengths and values.

Program Outcomes:

Referred to as “a coach approach to marketing,” this method has a proven track record of helping both new and experienced coaches quickly generate more clients and increase their income by 50–100%. Participants will:

  • Learn to strategically focus only on client generation activities you enjoy so you show up powerfully and consistently attract high-end clients
  • Cut back time on marketing by 50–90%, while multiplying your results and getting your nights and weekends back
  • Develop a streamlined strategy so you can stop stressing about where your next client is coming from, and instead relax and focus on making a bigger impact in the lives of others

CCEUs for this program: 1 CCEU

March 9 ICF-NT Workshop

How to Build a 6-Figure Coaching Practice without Placing a Single Facebook Ad

By Mary Cravets

1:30 – 3:30 PM
(Immediately following the luncheon program)

Workshop Fee: $89
Join us following the luncheon program to learn exactly how Mary Cravets built a six-figure coaching practice without placing a single Facebook ad. Workshop Outcomes:

In this 90-minute Master Class you will learn:

  • The precise, low-tech strategies I used to build a six-figure coaching business (and not just what I did, but how I did it…so you can, too)
  • Three places money is “leaking” out of your business, and how to reclaim it…before the end of the week
  • The tactic that can double (or even triple) your closing ratio so you can stop wasting time with frustrating looky-loo prospects
  • One simple thing you can do to build your email list by 50, 100, even 200 people today
  • A complete system that will have people saying, “I need you,” and be willing to pay you top dollar for your services

CCEUs for this workshop: 2 CCEUs

February Events

February 9 ICF-NT Luncheon

Understanding the Concepts and Value of ROI for Coaching
By Catherine A. Oleksiw, PhD, PCC
Our February 9 Luncheon Program features Catherine A. Oleksiw, PhD, PCC. Dr. Oleksiw works across sectors—with business, government, nonprofits and philanthropy, and higher education leadership—in assessing change. Throughout 2016, in the first year of their coaching program, Catherine led the metrics team for the Rice University Doerr Institute for New Leaders (DINL), which provides professional coaching to undergraduate students and coach training for the Rice community. DINL was an ICF-Global finalist for the Prism Award which includes metrics and measured growth in its criteria. With over 30 years in leadership roles in government, higher education and private industry, Catherine has led government and foundation-funded education and health research and evaluation projects for the US Department of Education, the National Research Center for Career and Technical Education, the National Institute for Child Health and Human Development, the Centers for Disease Control, and the National Science Foundation. Throughout 2015, she served on the advisory board for an innovation center in Dallas and led a metrics subcommittee. Her measurement expertise complements her experience in providing technical assistance, training, and leadership coaching on strategic planning, performance measurement, monitoring and evaluation, and Return on Investment (ROI) methodology. In her current consulting and coaching practice, Measured Transitions LLC, Dr. Oleksiw works with clients and partners in co-creating systems to assess performance and program outcomes.

Program Description

Return on Investment for Coaching has gained visibility in the world of coaching over the past several years. Do you seeking a clearer understanding of what ROI is and why you might need to be incorporating it into your coaching practice? Business coaches may be leading the charge on this, but all coaches can find value in this method of organizing metrics related to new awareness and behavioral outcomes of your clients. In February, join Dr. Catherine Oleksiw, to learn the basics of ROI and how to begin to walk the talk of this evaluation framework.

Program Outcomes

Participants will learn:

  • The importance of the business perspective in the ROI model
  • The value of ROI for you and for your client
  • The ROI definition and formula
  • The key questions related to the ROI model
  • The key outcomes to consider in the ROI of your coaching program

CCEUs for this Program: 1 Resource Development

February 9 Workshop

Building Your Case for Coaching ROI
By Catherine A. Oleksiw, PhD, PCC

1:30 to 3:30 PM
(Immediately following the luncheon program)

Workshop Price: $69.00

Join us after our February 9 luncheon, as Dr. Catherine Oleksiw builds on the introduction to ROI presented at the luncheon program.

Workshop Description

This workshop will provide participants with a deeper dive into the layers of the ROI model. “Believe me, calculating the ROI metric itself is the easiest step in the model,” Dr. Catherine Oleksiw will tell you. The challenge is in designing your ROI study with valid and reliable metrics for the essential elements of your coaching programs.

Jump into the complex world of ROI with Dr. Catherine Oleksiw and walk away with more confidence in how you think about accountability and impact of your coaching programs.

Workshop Outcomes

Participants will learn:

  • How to set the stage for assessing your coaching (and training) programs
  • The benefits of conducting an ROI study and how to communicate that to your client
  • How to explain to the client the ROI definition and formula
  • How to prepare for your ROI study

CCEUs for this Workshop: 2 Resource Development

January Event

Using Assessments: the Know-How You Need
to Effectively Coach Your Clients
By Ron D. Elliott, PhD
Our January 12 luncheon program features Ron D. Elliott, PhD. Dr. Elliott is a psychologist with more than forty years of experience in executive coaching, career management, executive assessment, and management consulting. He has worked with multinational corporations from consumer products, finance, communications, high-tech, transportation, energy, and strategic consulting business sectors. His coaching experience ranges from the boardroom to the ranks of middle management. Ron has consulted with executive teams for engagements ranging from six months to two years or more, depending on the complexity and reach of the challenges being addressed. Ron was a charter faculty member of the innovative two-year coaching certification program offered through the executive education division of the School of Management at the University of Texas at Dallas. He is the former southwest region chair for the Association for Psychological Type (APT). Ron received his PhD in clinical psychology from Indiana University in Bloomington, Indiana. He earned a master’s degree from Indiana University, specializing in psychometrics, and a bachelor’s degree in psychology from Manchester College. He completed his clinical psychology internship at Walter Reed General Hospital in Washington, DC. Ron resides in the Dallas/Fort Worth metroplex.
Program Description

As a coach, are you curious about how to best use assessments in your practice? What are the best ones to use? Fortunately, we have a local expert who is primed to give you answers to these burning questions: Dr. Ron Elliott, a psychologist with more than forty years of experience in executive coaching, career management, executive assessment, and management consulting. He will be speaking to us in January on the importance of assessments, how to incorporate them into a coaching practice or program, the pitfalls to avoid, and which ones are best for individual clients or situations. Come sit at the knee of a recognized authority in the coaching field as he shares his knowledge and expertise.

Program Outcomes

Participants will learn:
  • The value of assessments as part of the coaching process
  • What the use of assessments can help reveal irrespective of the client’s results
  • Principles for delivering assessment feedback
  • The different classes of assessments, and their applications
  • Best practices in using assessments

CCEUs for this Program: 1 Core Competency